E-Zines

One of the most recent technological advancements in digital media is the e-zine, an electronic magazine. Not only do e-zines offer the look and feel of a real magazine, but they are reduced to very small file sizes by way of very impressive compression software. (Eg: An A4, 40 page magazine, being reduced to 1.7 Mb ) They can include sounds, mouse-overs, direct links to Internet sites and e-mail addresses. Their applications are endless. E-Zines require no Internet connectivity once downloaded and are fully functional even when the computer is off-line. E-Zines are a very affordable alternative to the physical printing of brochures or catalogues intended for circulation to identified prospects or clients. They have the added advantage of accommodating post-published changes – unlike printed matter that requires costly reprinting.

To experience the e-zine download one of Which?’s recent magazines by clicking here. You will be impressed.